Creating Pinterest Pins that Drive Traffic and Earn Passive Revenue

Often underutilized, Pinterest is an amazing way to get your brand seen, increase website traffic, promote your products, services, and skyrocket your sales. Pinterest is seen as a social media platform, but in reality it's actually a visual search engine.

People are coming to Pinterest to search for ideas or a solution to a problem. Pinterest over the last few years has now also turned into a shopping platform where people are coming to buy. Think of this platform as just being another type of Google. It is essentially the platform where you can essentially make money in your sleep without having to lift a finger for YEARS.

If you put in the work TODAY, you can experience the benefits of this platform for years on end.

With over 450 million monthly active users, Pinterest presents an invaluable opportunity for businesses to drive traffic and increase sales through compelling pins.

However, creating pins that effectively capture attention amidst the platform's vast sea of content requires a strategic approach. In this guide, we'll explore actionable tips to craft Pinterest pins that not only attract clicks but also convert them into valuable sales.

Before learning how to create Pins, it's essential to understand how Pinterest's “algorithm” functions. Pinterest prioritizes content based on SEO, relevance, and quality and lastly, engagement. Moreover, Pinterest favors fresh content, so consistently sharing new pins is crucial to maintaining visibility.

Pin Design Best Practices

1. Eye-catching Visuals: Pinterest is primarily a visual platform, so focus on creating high quality, attention-grabbing images. Use bright, bold colors and clear, high-resolution photos to make your pins stand out in users' feeds. Ask yourself.. Would your pin stop the scroll and make the user click? Drive curiosity with your pin images and text. This means the user HAS to click on it, in order to see your product(s). Pinterest can actually see AND read your image!

2. Vertical Orientation: Pinterest favors vertical pins, as they take up more space on users' screens and tend to perform better. Aim for a 2:3 aspect ratio (e.g., 1000 x 1500 pixels) for optimal display.

3. Branding: Incorporate your brand's logo or watermark into your pins to increase brand recognition and credibility. Ensure that your branding elements are seamlessly integrated into the design without overwhelming the overall aesthetic.

4. Compelling Copy: Pair your visuals with concise, compelling copy that clearly communicates the value proposition of your product or content. Use attention-grabbing headlines, descriptive language, and calls-to-action (CTAs) to encourage engagement.

Pin Optimization Techniques

1. Keyword Research: Utilize Pinterest's search functionality to identify relevant keywords related to your niche or industry. Incorporate these keywords into your pin titles, descriptions, and alt text to improve discoverability and search ranking.

2. Rich Pins: Take advantage of Pinterest's rich pin features, such as product pins and recipe pins, to provide users with additional context and information directly within the pin. Use Rich Pins with your website such as blog too so Pinterest can gather all the data from the Post. Rich pins can enhance the user experience and increase click-through rates.

3. Link Optimization: Ensure that each pin links back to a relevant landing page on your website. This should not be something such as an affiliate link.

4. A/B Testing: Experiment with different pin designs, copy variations, and posting times to identify what resonates most with your target audience. Regularly analyze the performance of your pins and adjust your approach based on actionable insights.

Promoting Pins Effectively

1. Pinterest Ads: Consider investing in Pinterest advertising to amplify the reach of your pins and target specific audience segments. Pinterest offers various ad formats, including promoted pins and shopping ads, to suit your marketing objectives.

2. Group Boards: Join relevant group boards within your niche to expand your reach and connect with similar creators and pinners. Participate actively in group board communities by sharing valuable content and engaging with other members' pins.

3. Cross-Promotion: Promote your pins across other social media channels and marketing channels to drive traffic from multiple sources. Share your pins on platforms like Facebook, Instagram, and Twitter to reach a broader audience.

4. Analytics Monitoring: Monitor your Pinterest analytics dashboard regularly to track the performance of your pins and see what is working and not working. Pay attention to metrics such as impressions, clicks, saves, and conversions to refine your pinning strategy over time.